Case study · Magenta Living
From AI ambition to practical delivery.
Board clarity on AI risk and governance, an aligned leadership team, and operational AI work underway.
Read the case study
Independent AI, data and digital strategy for the third sector
Complexity,
made clear.
Senior, independent advice on data, digital and AI for boards and executive teams in mission-led organisations.
Independent
No commissions, referral fees or reseller deals. Our advice serves your mission, not a supplier's targets.
Senior
Recognised experts who work exclusively through Fuza. The person you meet is the person who does the work.
Capability, not dependency
We leave your team more confident and able to act. Success is when you need us less.
How we think about change
Everything starts from impact on the people you serve.
Every engagement is shaped by the Fuza framework. Strategy and 21st-century executive leadership hold four areas together, with customer impact and evaluation at the centre.
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Leadership
Setting direction, owning the risk and leading change from the top.
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Digital, data & AI culture
Confidence and capability across staff and leadership, with people kept in the loop.
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Adaptive governance
Regulation, assurance and ethical guardrails that keep pace with the technology.
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Operating model
Service delivery redesigned around what digital tools make possible.
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Data quality
Data you can trust, joined up across the organisation.
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Customer impact & evaluation
Measurable outcomes for the people you exist to serve.
How we work
Start small, decide well, then build.
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AI Diagnostic
A fixed-price review of where you are, through interviews, documents and data. You get an AI maturity heatmap, three to five quick wins and a regulatory gap analysis.
CultureGovernanceData quality
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Strategy
A practical, board-ready plan for data, digital and AI, with guardrails for safe adoption and the skills you'll need.
LeadershipOperating model
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Critical friend
Senior advice on tap as you deliver: assurance for the board, coaching for leaders and an independent view on suppliers.
LeadershipGovernanceImpact
Also available: board and leadership sessions, fractional CTO support, merger IT due diligence and independent programme assurance.
Client feedback
What clients say
Quite simply we wouldn't be where we are now without Guy's input and support.
Nick AtkinChief Executive, Yorkshire Housing
Step back to see clearly.
We spend a lot of our spare time on the hills, and it shapes how we work: technology used on purpose, and time away from the screen to think.
Our people
Experts who work only through Fuza.
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Dr Guy Marshall
Co-Director & Strategy Lead
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James Halliwell
Co-Director & Fractional CTO
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Asha Ali
Portfolio & Operations Lead
We founded HAILIE, the Housing AI Leadership and Implementation Exchange: a free, vendor-neutral community for social housing leaders.
Visit HAILIE (opens in new tab)Questions
Quick answers
- What is Fuza?
- Fuza is an independent advisory partnership led by Guy Marshall and James Halliwell. We help third sector organisations strengthen technology, data, and AI leadership, with a clear housing specialism.
- Who do you work with?
- We work with boards, executive teams, and digital leaders across the third sector who need independent, practical advice to modernise technology, strengthen governance, and unlock value from data and AI. Housing is a particular area of depth for us.
- How do engagements typically work?
- Most engagements begin with a structured discovery and assessment phase, followed by an actionable report with clear findings, risks, options, and a prioritised plan. Ongoing governance retainers and targeted delivery support are also available.
Speak to Fuza
Let’s talk.
Bring us your challenge. A first conversation is free, and we’ll tell you honestly whether we’re the right people to help.
Fuza Ltd · Company No. 09344957